Case Study
-Communications Campaign-
StorySpring partnered with the Sacramento County Office of Education to create a statewide digital dissemination platform for its School-Based Mental Health & Wellness initiative. The tool is used to share a process for embedding mental health services into school campuses and train a growing workforce of mental health professionals in Sacramento Public Schools.
Deliverables
The communications campaign began with listening sessions and community engagement to understand and include the voice of the community and organization partners. The campaign included a full rebrand including a bold, colorful brand palette, website design, magazine, social and campaign assets, and launch event materials, all crafted to bring energy and spark excitement around the initiative while equipping the team to engage the Denver community with confidence and consistency. The campaign concluded with a marketing/dissemination strategy to ensure ongoing community engagement.
Strategy
Website
Magazine
Content Creation
Video
Client Overview
The Sacramento County Office of Education (SCOE) is one of 58 county offices of education in California. Approximately 650 regular and more than 950 temporary and substitute SCOE staff work year-round providing services which complement and supplement those offered by public school districts in Sacramento County.
SCOE provides technical assistance, curriculum and instructional support, staff development, legal and financial advice, and oversight to Sacramento County school districts.
SCOE plays a leadership role in the delivery of quality education to the students in Sacramento County. SCOE directly educates more than 30,000 children and adults and provides support services to more than 243,000 students (source: 2021–22 DataQuest) in 13 school districts. Many SCOE programs and services are available to schools, districts, and other county offices of education within the Capital Service Region.
