Case Study
-Rebrand + Communications Campaign-
StorySpring led a full brand build for Prosperity Denver Fund — a public tax initiative generating $15M annually to fund scholarships for low-income, first-generation students — transforming the organization into a vibrant, recognizable community presence.
Deliverables
The communications campaign began with listening sessions and community engagement to understand and include the voice of the community and organization partners. The campaign included a full rebrand including a bold, colorful brand palette, website design, magazine, social and campaign assets, and launch event materials, all crafted to bring energy and spark excitement around the initiative while equipping the team to engage the Denver community with confidence and consistency. The campaign concluded with a marketing/dissemination strategy to ensure ongoing community engagement.
Rebrand
Website
Magazine
Content Creation
Video
Client Overview
Prosperity Denver Fund is a 501(c)3 nonprofit that was created in 2018 after the people of Denver voted to pass a ballot initiative that introduced a small 0.08% sales tax (less than a penny on $10), which would be distributed through the fund to reimburse money to local nonprofits providing college scholarships to Denver students.
Prosperity Denver Fund reimburse nonprofits providing high school support programs, college and technical school scholarships, and career training in apprenticeships and credentials. To date, the fund has distributed $65 million to 63,713 young people in Denver.
