Case Study
Rebrand + Communications Campaign
Prosperity Denver Fund engaged StorySpring to lead a comprehensive rebrand that would illustrate the breadth and depth of the eight-year-old organization’s impact while visually communicating its values. Across a five-month contract, StorySpring worked closely with Prosperity Denver Fund leadership to create a brand that—much like the youth it serves—is clear, lively, sophisticated, and smart.
Deliverables
Branding
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SWOT Analysis
Mission-Vision-Values Messaging
Brand Strategy
Logo Development
Color, Imagery, Typography, and Graphics
Brand Guide
Videography & Photography
Organizational Video
Video Spotlights
B-Roll Package
Website
Website Audit
Site Map
Website Rebuild
Copywriting
Accessibility Tools
Magazine
Magazine Design + Printing
Copywriting
Editable Marketing Templates
Marketing Toolkit
Social Media
Social Media Audit
Editorial Calendar
Social Media + Newsletter Templates
Event Materials + Production Support
Process
A series of in-person visioning and strategy sessions began StorySpring’s rebranding process. Here, we learned what values are at Prosperity Denver’s core, and began to explore how they could be best articulated in word and image. We assessed the organization’s strengths, challenges, growth edge, and opportunities, and undertook comprehensive audits of their existing communications materials.
From these conversations and analyses, brand packets were developed for review by Prosperity Denver leaders and stakeholders, determining the path for final deliverables. The process was iterative, collaborative, and efficient, providing a much-needed Denver resource the public impression it deserves.
Client Overview
Prosperity Denver Fund is a 501(c)3 nonprofit that was created in 2018 after the people of Denver voted to pass a ballot initiative that introduced a small 0.08% sales tax (less than a penny on $10), which would be distributed through the fund to reimburse money to local nonprofits providing college scholarships to Denver students.
Prosperity Denver Fund reimburse nonprofits providing high school support programs, college and technical school scholarships, and career training in apprenticeships and credentials. To date, the fund has distributed $65 million to 63,713 young people in Denver.
